The Problem
Pet nutrition needs a reset.
An unregulated industry, full of shortcuts, fillers, and marketing fluff. We’re not here to play along — we’re here to raise the bar.
because they deserve Better
science-backed nutrition, made for India
our Story
from one neighbourhood store to a modern pet-wellness brand — scroll through our journey.
This is the Nootie's Pact
what we always do. what we never do.
our non-negotiables — built on clean science, real efficacy, and total transparency.
WE ALWAYS
develop & own every recipe in-house — formulated by pet nutritionists & vets for real results.
(crafted with love, backed by science)
WE ALWAYS
choose clean, purposeful ingredients — every form, flavor, and function is picked for your pet’s well-being.
(no shortcuts, no gimmicks — just wholesome nutrition)
WE NEVER
use artificial colors, flavors, or preservatives.
(if it doesn’t belong in your bowl, it doesn’t belong in theirs)
WE NEVER
bulk up our meals with fillers or mystery ingredients — every bite matters.
(real nutrition > fancy labels)
WE ALWAYS
use 100% human-grade ingredients — from farm-fresh veggies to real, clean proteins.
(because pets deserve food made with the same care as ours)
WE NEVER
launch a product unless it passes our toughest critics — the pets themselves.
(every recipe is paw-approved for taste, texture, and tail-wags!)
raise a paw if your dog has:
find science-backed Nootie solutions — personalized just for your pup.
backed by experts,loved by pets
As a vet, I trust Nootie’s commitment to real ingredients and proven results — it’s pet care done right.
Backed by science and made with care — Nootie delivers exactly what every responsible pet parent looks for.
Good behavior begins with good health. Nootie’s treats and meals make training effortless and enjoyable for every pet.
From coat texture to freshness — Nootie products truly elevate grooming results and pet comfort.
