our Story

from one neighbourhood store to a modern pet-wellness brand — scroll through our journey.

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2005

the Pet Point Opens (Punjabi Bagh)

Our story begins in a small neighbourhood of Delhi — with a humble pet store built on love, trust, and everyday grooming care. What started as a passion for pets soon became a name families came to rely on.

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2021

flagship Stores — Dwarka & Defence Colony

We expanded beyond retail shelves and built immersive pet wellness spaces — bringing together grooming, vet care, and premium nutrition under one roof. Nootie was slowly taking shape.

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2022

Nootie is Incorporated

Born from Love. Backed by Science. We set out to transform pet nutrition — with clean, human-grade, and science-led recipes crafted for real wellbeing, not just marketing labels.

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2022

₹80L amazon milestone

A growing community of pet parents began choosing Nootie for what it stood for — honesty, transparency, and results. Within months, we crossed ₹80 lakh in online sales and earned thousands of repeat customers.

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2023-25

Growth Across India & Q-Commerce

From quick commerce to pan-India retail, Nootie became available on Swiggy, Blinkit, Amazon, and beyond. Our new experience stores in Chandigarh and Gurgaon helped us reach even more pet families across India.

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2024

launch of Nibblr

Our vision for better everyday nutrition expanded into treats. Nibblr — clean-label, functional chews crafted with transparency and backed by global veterinary science — made healthy snacking effortless.

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today

born from Love. Backed by Science.

With 3.3L+ units sold, ₹24 Cr+ ARR, and ₹2 Cr MRR, Nootie is shaping the future of pet wellness in India — combining human-grade nutrition, R&D, and compassion into one ecosystem for happy, healthy pets.

This is the Nootie's Pact

what we always do. what we never do.

our non-negotiables — built on clean science, real efficacy, and total transparency.

WE ALWAYS
develop & own every recipe in-house — formulated by pet nutritionists & vets for real results.
(crafted with love, backed by science)
WE ALWAYS
choose clean, purposeful ingredients — every form, flavor, and function is picked for your pet’s well-being.
(no shortcuts, no gimmicks — just wholesome nutrition)
WE NEVER
use artificial colors, flavors, or preservatives.
(if it doesn’t belong in your bowl, it doesn’t belong in theirs)
WE NEVER
bulk up our meals with fillers or mystery ingredients — every bite matters.
(real nutrition > fancy labels)
WE ALWAYS
use 100% human-grade ingredients — from farm-fresh veggies to real, clean proteins.
(because pets deserve food made with the same care as ours)
WE NEVER
launch a product unless it passes our toughest critics — the pets themselves.
(every recipe is paw-approved for taste, texture, and tail-wags!)

raise a paw if your dog has:

find science-backed Nootie solutions — personalized just for your pup.

Happy dog with pet parent in flowers

backed by experts,loved by pets

As a vet, I trust Nootie’s commitment to real ingredients and proven results — it’s pet care done right.

Dr. Gurbuxani – 40+ Years of Veterinary Excellence

Backed by science and made with care — Nootie delivers exactly what every responsible pet parent looks for.

Dr. Kaushal – Veterinary & Pet Industry Expert (5+ years of experience)

Good behavior begins with good health. Nootie’s treats and meals make training effortless and enjoyable for every pet.

Rajkumar – trainer / behaviorist-15 years of experience

From coat texture to freshness — Nootie products truly elevate grooming results and pet comfort.

Naveen – groomer - 7+ years of experience

Expert with dog
Expert with dog
Expert with dog
Expert with dog