About Nootie.in

Two decades of pet care, grown from a neighbourhood store into India’s full-stack pet ecosystem — where pets are family and every product and service is chosen with love.

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2002
Founded
80L+
Amazon Sales (2018)
6+
Flagship & Regions
Omnichannel
Online + Offline
Nootie
Pets are family

Our Journey

The Beginning 2002

The Beginning

The story of Nootie.in began in 2002, when Mr. Mahendru, a passionate animal lover and visionary, opened the first Pet Point store in Punjabi Bagh, New Delhi. At a time when quality pet care options in India were limited, he dreamed of creating a trusted place where pet parents could not only find the right products but also receive veterinary treatments and genuine advice — all under one roof. From the very first day, Pet Point became more than just a store — it became a community hub for pet owners across Delhi.

Building on a Legacy 2005

Building on a Legacy

In 2005, Akshay Mahendru joined the family business full-time, bringing fresh energy and a strong commitment to carrying forward his father’s legacy. By 2008, the family expanded with their second store in Rajouri Garden, where Akshay’s brother Karan also joined, further strengthening the mission to serve pets and their families across the city.

Expanding Horizons 2018

Expanding Horizons

With a growing reputation and trust, the Mahendru family explored new ways to reach pet parents. In 2015, they made their first move into e-commerce through Amazon, becoming early adopters of online pet retail in India. By 2018, their vision proved right — with Amazon sales crossing ₹80 lakhs, a milestone that confirmed the future of pet care was going to be omnichannel.

Becoming a Household Name 2021

Becoming a Household Name

By 2021, the brand had become a household name, leading to the opening of flagship stores in Dwarka and Defence Colony. These outlets set a new benchmark for modern pet retail in India. In 2022, the vision of a full-stack ecosystem came to life with the launch of Nootie Stores in Rohini and Vasant Kunj, blending the trust of Pet Point with a digital-first retail experience.

The Road Ahead

The Road Ahead

The journey continues with exciting milestones: 2024: Expansion into quick commerce through Blinkit and Instamart. 2025: Launch of Nibblr, a new initiative in the pet care space. 2026: Entry into Zepto and expansion into regional markets with new stores in Chandigarh and Gurgaon. The Mahendru family is building more than a business — they are creating a complete pet care ecosystem, combining trusted offline experiences, online convenience, and future-ready innovations.

Today at Nootie.in Nootie.in

Today at Nootie.in

Today, Nootie.in is the natural evolution of this two-decade journey. It stands as a one-stop online pet store in India, offering: Dog and cat food Grooming essentials Toys and accessories Supplements and healthcare products Reliable advice shaped by decades of experience For the Mahendrus, pets have never been just animals — they are family. Every product curated, every service designed, and every milestone achieved is guided by this belief.

Our Mission

“Our mission with Nootie.in is to carry forward the legacy my father began in 2002 — combining trust, expertise, and love for animals into a platform that makes pet care stress-free, joyful, and accessible for every pet parent in India.”

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