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no artificial ingredients or fillers ✦ #1 taste tested ✦ science-backed ✦ 4 lakh+ happy pet parents ✦ clean label ✦ vet-developed ✦ fssai approved ✦
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find your pet's favorites

curated collections for every Pet

dog nutrition

dog treats & biscuits

Nootie founder with pet

Our Story

born from Love. backed by Science.

When our own pets faced recurring health issues despite premium diets, we realized the gap — most products looked good but lacked real science. That’s when Nootie was born — to bridge compassion with research. Formulated with vets, tested in labs, and approved by pets. With 20+ years in the market, we’ve helped thousands of pet parents choose clean, effective care.

  • 📖 Author of Raising a Happy Dog
  • 🐾 20+ years helping Indian pet parents
  • ✅ Vet-verified & FSSAI compliant formulations
  • 🇮🇳 Made in India, world-class standards
Read the full story →

most loved

raise a paw if your dog has:

find science-backed Nootie solutions — personalized just for your pup.

TAKE THE QUIZ
Happy dog with pet parent in flowers

India’s first ₹10 healthy biscuit for every dog

a dog-safe way to feed strays — without sugar-filled human biscuits.

0
🐶
Stray Dogs Fed So Far

We created the ₹10 biscuit so feeding stray dogs can be safe, intentional, and accessible. No sugar. No palm oil. No harmful fillers. Not a donation — a better choice.

Feed a Stray for ₹10

dog apparel

where comfort meets style — crafted for every wag and walk.

Let customers speak for us

from 647 reviews

Loved these jute bags! Gave them to all the stray dogs in our society

Simran M
Nootie Jute Bed for Dogs & Cats | Eco-Friendly, Soft & Durable Pet Sleeping Mat – Small (65 x 52 x 5 cm)

The quality is nice.
affordable price.
value for our money.
DEFINITELY BEST BUY.
Happy with this product.

Amudhan Balan
Nootie Reversible Dog Jacket | Blue & Pink | Warm, Lightweight Nylon and Windproof Jacket for Dogs

Great product

DrVijayPatil DrVijayPatil
Nootie Reversible Dog Jacket | Blue & Pink | Warm, Lightweight Nylon and Windproof Jacket for Dogs

Amazing product, very good taste. My Shihztu is hooked on to this.

Rohit Taneja
Nootie Happy Chews – Dehydrated Chicken Jerky Blueberry Dog Treats (50g) | All-Natural, Grain-Free Protein Snack

Thankyou dear for making my pets birthday.
God bless and may you be successful in your venture.

Sunita yadav
Nootie Dog High Neck Sweater, Blue Check – Stylish Winter Knitwear for All Breeds

I love colour and quality of the sweater.you must buy it ... Go for it

namrata namrata
Nootie Dog High Neck Sweater, Red – Stylish Winter Knitwear for All Breeds

Mere dog Coco ko ye chicken & carrot sticks bohot pasand aaye! Healthy, tasty and super fresh.

Jyothi
Nootie Doodle Sticks – Real Chicken & Carrot Dog Treats (70g) | Healthy, Collagen-Rich, Gluten-Free Snack for All Breeds

Perfect size for training and rewarding.

Rahul
Nootie Doodle Sticks – Real Chicken & Carrot Dog Treats (70g) | Healthy, Collagen-Rich, Gluten-Free Snack for All Breeds

Healthy, gluten-free and full of collagen. My dog is more active now.

Trisha
Nootie Doodle Sticks – Real Chicken & Banana Dog Treats (70g) | Healthy, Collagen-Rich, Gluten-Free Snack for All Breeds

Perfect size for training and rewarding. Great product!

Sanjeev
Nootie Doodle Sticks – Real Chicken & Banana Dog Treats (70g) | Healthy, Collagen-Rich, Gluten-Free Snack for All Breeds

Tummy-friendly treat, no issues at all. Really good!

Simmi
Nootie Doodle Sticks – Real Chicken & Banana Dog Treats (70g) | Healthy, Collagen-Rich, Gluten-Free Snack for All Breeds

Taste aur texture dono amazing, but it finishes too fast!

Rhna
Nootie Doodle Sticks – Real Chicken & Banana Dog Treats (70g) | Healthy, Collagen-Rich, Gluten-Free Snack for All Breeds

Highly recommended.

Shruti
Nootie Doodle Sticks – Real Chicken & Banana Dog Treats (70g) | Healthy, Collagen-Rich, Gluten-Free Snack for All Breeds

Soft, tasty and nutritious — my pet waits for treat time!

Sanjay
Nootie Doodle Sticks – Real Chicken & Banana Dog Treats (70g) | Healthy, Collagen-Rich, Gluten-Free Snack for All Breeds

Fresh smell, good ingredients — dog loves it.

Bhavana
Nootie Doodle Sticks – Real Chicken & Banana Dog Treats (70g) | Healthy, Collagen-Rich, Gluten-Free Snack for All Breeds

trusted by 4 Lakh+ families

backed by science, crafted with care

Shera

Tough enough for a Shera, this toy keeps him happy and occupied all afternoon!

Simba

Super soft, washes well, and keeps Tanu cozy after bath time.

Coco

The blend of spices achieves a complex perfection; this Biryani is pure, flavorful decadence

Muffin

Effective, gentle, and the ticks disappeared—Poppins' coat has never been cleaner!

backed by experts,loved by pets

As a vet, I trust Nootie’s commitment to real ingredients and proven results — it’s pet care done right.

Dr. Gurbuxani – 40+ Years of Veterinary Excellence

Backed by science and made with care — Nootie delivers exactly what every responsible pet parent looks for.

Dr. Kaushal – Veterinary & Pet Industry Expert (5+ years of experience)

Good behavior begins with good health. Nootie’s treats and meals make training effortless and enjoyable for every pet.

Rajkumar – trainer / behaviorist-15 years of experience

From coat texture to freshness — Nootie products truly elevate grooming results and pet comfort.

Naveen – groomer - 7+ years of experience

Expert with dog
Expert with dog
Expert with dog
Expert with dog

tail talk

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