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Backed By The Right Ingredients
Our Values
Why Nootie
Science-Backed
Every Nootie+ formula and Nibblr recipe is vet-formulated, not guessed at.
India-First
Built for Indian pets, Indian climates and Indian pet-parent budgets — not a repackaged import.
Honest Labelling
Human-grade, FSSAI-certified ingredients you can actually read and understand.
Value For Money
Quality shouldn't only be for pets who can afford imported premium brands.
Common Questions
About Nootie, Answered
Is Nootie an Indian pet food brand?
Yes — Nootie is built and manufactured in India, by an Indian family with over two decades in pet retail through The Pet Point, for Indian pets and Indian pet parents.
Is Nootie really the brand from Shark Tank India?
Yes. Nootie appeared on Shark Tank India Season 5 and secured a ₹1 crore investment from Anupam Mittal and Namita Thapar. [ Confirm exact equity/royalty terms before publishing publicly. ]
Are Nootie's ingredients human-grade and vet-formulated?
Yes — every Nootie, Nibblr and nootie+ formula uses human-grade, FSSAI-certified ingredients and is developed with veterinary input, not just industry-standard pet-grade fillers.
What is the ₹10 biscuit I keep seeing?
It's Nootie's street-dog feeding initiative — a low-cost, high-protein biscuit made so anyone can feed community dogs safely. See Our Initiative for the full story.
Our Recent Blogs
View all-
How to Choose Healthy Food for your Pet Dog
Struggling to find the best food for your dog? Through this guide, give your pet the delicacy of amazing food with great taste and a greater nutritional value to keep...
How to Choose Healthy Food for your Pet Dog
Struggling to find the best food for your dog? Through this guide, give your pet the delicacy of amazing food with great taste and a greater nutritional value to keep...
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Dog Vaccination Guide 2025: Schedule, Importanc...
Discover the complete dog vaccination guide for 2025. Learn why vaccines are essential, the puppy vaccination schedule in India, and tips to keep your pet safe and healthy.
Dog Vaccination Guide 2025: Schedule, Importanc...
Discover the complete dog vaccination guide for 2025. Learn why vaccines are essential, the puppy vaccination schedule in India, and tips to keep your pet safe and healthy.
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Winter Dog Fashion: Stylish & Cozy Outfit Ideas...
Bye bye hands-me-down, for this Winter, fashion up your dog all prim and proper with our collections of sweaters, sweatshirts and more. Discover more on how to plan the perfect...
Winter Dog Fashion: Stylish & Cozy Outfit Ideas...
Bye bye hands-me-down, for this Winter, fashion up your dog all prim and proper with our collections of sweaters, sweatshirts and more. Discover more on how to plan the perfect...
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Supreme Court Orders Removal of Stray Dogs from...
Learn about the Supreme Court’s latest directive to remove stray dogs from Delhi‑NCR, the arguments for and against, and how authorities are responding to this controversial public safety measure.
Supreme Court Orders Removal of Stray Dogs from...
Learn about the Supreme Court’s latest directive to remove stray dogs from Delhi‑NCR, the arguments for and against, and how authorities are responding to this controversial public safety measure.
