₹10 goes a long way — one pack, one habit, one healthier community dog.
Our Initiative
₹10 that feeds a street dog right.
A honestly-priced, high-protein biscuit made so every community caregiver in India can feed street dogs something safe and nutritious; not just filling.
Why This Exists
Street dog feeding in India deserves better than leftovers
The problem
India is home to millions of community ("street") dogs, and the people who feed them — daily caregivers, RWAs, shopkeepers, delivery riders — usually have two options: expensive packaged treats, or table scraps and biscuits with no real nutrition. Neither is built for a street dog's actual needs.
The Nootie solution
Nootie's ₹10 biscuit is a compact, high-protein, dental-friendly dog biscuit — human-grade ingredients, FSSAI-certified, priced low enough that anyone can buy a pack and start feeding street dogs safely, consistently, and affordably, no matter their budget.
How It Works
Feeding street dogs the right way, made simple
1
Pick up a pack
Available as an affordable minipack bundle — order online or via quick-commerce (e.g. Amazon, Swiggy Instamart).
2
Feed it Fresh
Chicken, high-protein, dental-friendly biscuits sized right for a street dog's daily feed; no prep needed.
3
Make it a habit
Because it's priced at just ₹10, consistent, safe feeding becomes something anyone can commit to; not just a one-off act of kindness.
Common Questions
About the ₹10 biscuit initiative
Is the ₹10 biscuit the same quality as Nootie's regular treats?
Yes; it uses the same human-grade pet food with pure and fresh ingredients as the rest of the Nootie range, just packaged and priced specifically to make daily street-dog feeding affordable.
Where can I buy the ₹10 biscuits?
You can search for Nootie on Amazon: https://www.amazon.in/Nootie-Spiral-Chicken-Munchy-Sticks/dp/B01JM27Q3U/ref=sr_1_1_sspa?th=1