Human-grade, vet-formulated nutrition for dogs and cats — made in India, priced for India, and trusted by pet parents across Nootie, Nibblr and nootie+.
Where it all began
Before Nootie had a name, it had a doorbell. Akshay’s dad carried pet products from home to home, chatting with pet parents and remembering every dog and cat he met. Somewhere between those doorsteps, the idea of Nootie quietly began.
The first Pet Point store, 2005
In 2005, those doorstep visits grew into a real shop: the first Pet Point store. It quickly became the neighbourhood go-to, where pet parents came for supplies and stayed for advice. Years behind the counter taught us what Indian pets love, and what was still missing on the shelves.
Nootie takes off
So we decided to make it ourselves. Nootie was born to give Indian dogs and cats food and treats made with care, flavours they’d go crazy for, and quality their humans could trust. From one family’s passion to a brand of its own, the rocket had officially launched.
India-first, vet-formulated pet nutrition — without the import price tag
Then came a big one: Nootie launched on Blinkit. Suddenly, pet parents across cities could get their pet’s favourites delivered in minutes. From a family shop to your phone screen, the journey kept getting faster.
₹10 dog biscuits
Good treats shouldn’t come with a big price tag. We launched Nootie Dog Biscuits with delicious chicken flavour at just ₹10, so every dog, whether at home or on your street, gets a crunchy reward. Great taste, happy tails, and an easy reason to share.
Shark Tank India, Season 5
From door-to-door to the Shark Tank stage. Akshay along with his dad and brother pitched Nootie on Shark Tank India Season 5 and shared the story with the whole country. It was a proud moment for a journey that started with one bag of products.
A fresh new look
We gave our packaging a glow-up. Meet Nibblr: bolder packs that make it easier to see what’s inside, like 30g protein in our Chicken Pulao. Same love in every bowl, just looking a lot sharper.
Hello, Kitties!
Our feline friends have been patiently judging us, and now it’s their turn. We launched our cat range, made for picky eaters with very high standards. The cats have entered the chat.
By the numbers
Two decades in pet care, now built for all of India
20+ yrs
Family in pet retail, since The Pet Point's first store
4,00,000+
Pet Parents served across Nootie & The Pet Point
8
The Pet Point physical outlets, Delhi NCR and Chandigarh
What Drives Us
Mission & Vision
Our Mission
To make human-grade, vet-formulated pet food, treats and supplements genuinely accessible to Indian families and community caregivers — without the premium-import price tag.
Our Vision
An India where every dog and cat — from a pampered apartment pet to a fed street dog — eats something honestly labelled, safely made, and actually good for them.
Our Values
What we won't compromise on
Science-Backed
Every Nootie+ formula and Nibblr recipe is vet-formulated, not guessed at.
India-First
Built for Indian pets, Indian climates and Indian pet-parent budgets; not a repackaged import.
Honest Labelling
Human-grade, pure and fresh ngredients you can actually read and understand.
Value For Money
Quality shouldn't only be for pets who can afford imported premium brands.
Meet the Founders
Two brothers, one family business
Anil, Akshay and Karan Mahendru grew up around the family's pet retail store before building Nootie as its nutrition-first, India-wide extension.
Anil Mahendru
Director
Anil Mahendru is a Directorof Pet Point India Pvt. Ltd., the company behind The Pet Point retail chain across Delhi NCR and Chandigarh and the D2C pet nutrition brand Nootie. He has been part of the business since its early days, helping shape it into one of the better-known names in Indian pet care. Winner of Lifetime Achievement Award at the Pet Industry Forum
Akshay Mahendru
Co-Founder & CEO
Akshay Mahendru is the CEO and Co-founder of Pet Point India Pvt. Ltd., a biotech engineer by education with more than 20 years in Indian pet care. He came into the industry through his father’s pet trading business and has since built two brands: Nootie, a D2C pet nutrition brand, and The Pet Point, a retail chain across Delhi NCR and Chandigarh. Together they have served over 400,000 customers. He is the author of Raising a Happy Dog, a Shark Tank India Season 5 alumnus, and the voice behind the expert brand @the_pet_care_guy, where he shares pet education with pet parents across India
Karan Mahendru
Co-Founder & COO
Karan Mahendru is a co-founder and shareholder of Pet Point India Pvt. Ltd., the company behind The Pet Point retail chain and the Nootie pet nutrition brand. He came into the industry through his father’s pet trading business and has since built two brands: Nootie, a D2C pet nutrition brand, and The Pet Point, a retail chain across Delhi NCR and Chandigarh. Together they have served over 400,000 customers.
Our Values
Why Nootie
Science-Backed
Every Nootie+ formula and Nibblr recipe is vet-formulated, not guessed at.
India-First
Built for Indian pets, Indian climates and Indian pet-parent budgets — not a repackaged import.
Honest Labelling
Human-grade, FSSAI-certified ingredients you can actually read and understand.
Value For Money
Quality shouldn't only be for pets who can afford imported premium brands.
Common Questions
About Nootie, answered
Is Nootie an Indian pet food brand?
Yes — Nootie is built and manufactured in India, by an Indian family with over two decades in pet retail through The Pet Point, for Indian pets and Indian pet parents.
Is Nootie really the brand from Shark Tank India?
Yes. Nootie appeared on Shark Tank India Season 5 and secured a ₹1 crore investment from Anupam Mittal and Namita Thapar.
Are Nootie's ingredients human-grade and vet-formulated?
Yes — every Nootie, Nibblr and nootie+ formula uses human-grade, FSSAI-certified ingredients and is developed with veterinary input, not just industry-standard pet-grade fillers.
What is the ₹10 biscuit I keep seeing?
It's Nootie's street-dog feeding initiative — a low-cost, high-protein biscuit made so anyone can feed community dogs safely. See Our Initiative for the full story.